Introducing a sustainable business model to
collectively protect the planet.


2,2+ million m²
protected
12
NPO's
12
areas

Collaborate to accelerate

Unlocking a brand new revenue stream to protect nature faster

Nature protection organizations (NPOs) worldwide are joining forces in the Union of Nature Foundation (UON) to accelerate nature protection. We bring a singular proposition to the world: the ‘uon’, a unique digital proof of protection of a sustainably protected geocoded unit of nature, registered in your name.

We aim to engage and empower the private sector to contribute directly to protecting 50% of the planet together with a solution that is accessible, accountable, and assured, to unlock an additional recurring revenue stream to NPOs doing the work on the ground.

Unit of nature

Nature’s value is intrinsic and immeasurable, from carbon sequestration, climate change resilience, and biodiversity, to its cultural significance and importance for our health.

A m² of nature is a simple, tangible, and relatable unit that reduces a global problem to the human scale. For every €1.20 donation to protect a unit of nature, we issue a uon, a unique digital proof of protection of a sustainably protected geocoded unit of nature, registered in your name.

Every day, every person can make a difference by protecting nature and collecting uon. Meter x meter.

Designed
for scale

What does a joining UON mean
for a nature organization?

Trust framework

The UON Trust Framework offers participating NPOs a groundbreaking international business collaboration in an operating model that is governed by a rulebook with predefined roles and responsibilities, and rights and obligations.

We operate not-for-profit.

Value proposition

We bring a singular proposition to the world: donate €1.20 to sustainably protect a geocoded unit of nature, and receive a uon proof of protection registered in your name.

€1.00 of every €1.20 is forwarded directly to nature protection and charity. That’s 83%. The rest is used for governance, operations, and tax.

 1-for-1 commitment

We have committed ourselves to contribute to the 30×30 and 50×50 goals.

The participating NPOs receive revenues for each uon issued. In return, they contractually commit to bring a new unit of nature under protection, on a 1-for-1 basis. This is how we scale.

A global
footprint

Nature areas we support

Joining UON
as an NPO

We provide an additional long-term recurring revenue stream
for nature protection organizations and their projects worldwide.

Access
criteria

We are always on the lookout for new nature organizations to include. Have a look at our access criteria to see if your organization is eligible.

View Criteria

How
we review

We value transparency, equality, and inclusivity above all else. We review every single applicant, though not all parties may be a good fit for now. If you think you’ve got what it takes, we encourage you to apply or reach out for more info: hello@uon.org

Download Questionnaire

Our Rulebook (WIP)

We are working on our rulebook to create a level playing field. It will detail our operating model, with the roles and responsibilities, and rights and obligations for all participants.

The Rulebook is being updated

uon.earth

The engagement platform
for our community

Uon.Earth is our engagement platform empowering companies, charities, and individuals worldwide to campaign for nature together. It’s provided by Uon.Earth BV.

Uon.Earth BV (Ltd.) is not a charity, but operates 100% ‘for-purpose’. Its main source of revenue is a success fee for every €1.20 donation raised for us. Uon.Earth is 100% privately funded and 100% community-owned under predefined terms for all, and is subject to our oversight.