Answers to

The Union of Nature Foundation (UON) is a worldwide group of collaborating nature protection organizations (NPOs) with a proposition to accelerate nature protection.

At the heart of our proposition is the ‘uon’, a unique digital proof of protection of a sustainably protected geocoded unit of nature, registered in your name.

We have a Board of Directors supported by multiple international Advisors to the Board, and an independent Board of Trustees.

We are a member of the IUCN, the International Union for Conservation of Nature.

Yes, UON is a not-for profit foundation that aims to contribute to the global goal of collectively protecting 50% of the planet.

Our business model is simple: we invite everyone to protect units of nature for €1.20 per unit by donating to us, and collect a ‘uon’, a unique digital proof of protection registered to your name.

83%, or €1.00 our of every €1.20, is forwarded to nature protection and charity. The rest is used for governance, operations, and tax.

We are facilitated by Uon.Earth, the for-purpose company that provides us with the campaigning platform and partner programs that empowers you on Earth to protect the planet together, meter x meter.

NPOs, or nature protection organizations, are the members of UON that protect areas of nature all over the world. The NPOs are recognized organizations in the field of nature, wilderness, or wildlife conservation, protection, or restoration that work not-for-profit and have proven track records.

The business model unlocks an additional long-term revenue stream for participating NPOs. These not-for-profit nature protection organizations receive funds for every uon issued, and contractually commit to bring a new unit of nature under protection on a 1-for-1 basis.

This is how we scale.

We apply the same predefined access criteria to all nature organizations that want to become a UON member. The main criteria are:

• Not-for-profit organization with a proven track record in nature conservation, protection, or restoration
• Working with local communities or Indigenous Peoples
• Protected area of a minimum of 100 hectares and the ability to scale

UON was founded to empower the private sector, consumers and companies, to contribute to the global goal of protecting 50% of the planet by 2050, with an accessible, accountable, and assured solution for everybody: the geocoded unit of nature with its digital uon proof of protection registered in a person’s name.

A uon is a unique digital proof of protection of a sustainably protected geocoded unit of nature, registered in your name.

The uon offers a simple, tangible, and accessible proposition for contributing directly to the 30×30 and 50×50 goals.

The uon is the singular proposition of UON, and is available through the Uon.Earth app for individuals, and the Uon.Earth purpose portal for partners.

A unit of nature is either 1 m2 of land or 9 m2 of sea that is protected by a participating NPO and is located in the nature area defined in their contract with UON.

Every individual unit of nature is unambiguously defined in a global grid and uniquely geocoded using 3-word codes by What3Words. E.g. ///overhear.sensibly.timbers

The planet has approx. 510 trillion m2. That is 510,000,000,000,000 m2.

With just over 11% already protected, we still need to protect about 200 trillion m2 in the next decades to reach the global goal of 50% protected by 2050. That is 25,000 m2 per person alive today. Or 1,000 m2 per person per year for the next 25 years.

Yes. It really is very simple. You can experience our product here.

Collect uon. Protect Earth.

If you are a nature organization with a proven track record in the field of nature, wilderness, wildlife conservation, protection, or restoration, either on land or marine, feel free to connect with us at [email protected].